Page 30 - Mylan EpiPen Teaching Note
P. 30

PROBLEM: PRICING



                                                                            Mylan’s revenue

                                                                            increase was

                                                                            aided when
                                                                            Sanofi's

                                                                            competing

                                                                            product was

                                                                            recalled in
                                                                            November 2015

                                                                            and further when

                                                                            Teva's generic

                                                                            competitor was
                                                                            rejected by the

                                                                            FDA in March

                                                                            2016.






                                                                            • Raised price of
                                                                            EpiPen more than

                   400%

                         •Last six years

                 •A pack of two EpiPen’s $100 in 2009
                         •Today: $608

                 •17 price increases over period

                 •Mylan’s top-selling product ($1.5bn, 40% of profits)

                 •Not affordable for families
                 •No changes or updates to device
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