Page 2 - Chase Case Study Final
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Chase Distillery
“I wanted to remain in farming and produce a great tasting product we could make
from potatoes”
William Chase, the founder of Tyrrells Chips (See Appendix 1), who sold his
potato chips business for an estimated £40m in 2008 to private equity
firm Langholm Capital began his distilling business in the same year.
"I thought if we could do the same story we did with Tyrrells, but
with distilling – where we've actually got a farm and we're making it
ourselves – people would buy into that. I'm really into provenance."
