Page 5 - Chase Case Study Final

Origins (See Appendix 2)

"When I was working on Tyrrells we had tonnes
of rejected small potatoes we couldn't use, so I
was looking for something to use them for, and I
thought of vodka"

Initially, Chase knew nothing about vodka —
“Before I would have said vodka’s vodka, but
now I know different”.

In 2004 whilst travelling in the USA, looking for packaging equipment for
the chips, Chase stumbled on a small distillery making potato vodka and
thought this would be a great operation for his rejected potatoes.
Returning home, he thought about it, researched the market and found it

to be full of a lot of ‘twee’ marketing stories or large corporate
companies. So he thought there would be a market if he could make a

quality product and sell it with the provenance and pedigree.

Chase sourced a traditional type of still to make the vodka base but his
research told me that to get the best quality, without filtering out all of the
character, he needed a bespoke rectifying column. Searching for a
supplier led him to a German family firm with over 100 years of
experience to supply one. Chase also sourced a rectifying column that
distilled the vodka 50 times. Because of that he didn’t need to filter it. It
was of such high quality.