Page 10 - Chase Case Study Final

Distillation

Although Chase uses a unique hand-crafted copper batch pot to
produce vodka which makes for a laborious process, it does
nevertheless allow total control of the vodka making process.

Moreover, Chase’s production process is founded on growing, mashing,
fermenting, striping, distilling and hand-bottling its spirits on its own farm

in Herefordshire.

With its distillation equipment capable of making 10 times what it does
now, the company can grow without any major structural changes. And

Chase is in no hurry this time around.

"I see this business as taking a long time to get established," he
says. "Once we get good people in other countries to do the
marketing and selling, we can just get on with making the bottles
look cool and the vodka taste delicious."

2010 –

2010 saw the distillery turning out 3,000 bottles
each week and forecasting £1m in turnover.

The Chase Vodka brand, was named the world’s

best vodka in 2010 with a Double Gold Medal
and is now stocked by premium shopping

emporiums including Harvey Nicholls.

It took first prize at the 2010 San Francisco World Spirits Competition. In
a blind tasting by 30 independent judges, Chase Vodka came first,

beating 249 others — including leading vodkas from Russia and Poland.

William Chase commented: “When we sold Tyrrells we had to rename
the vodka. And when we made the first batch of vodka from our potatoes
I was so impressed with the quality that I was proud to put my name on

it. So winning this most prestigious award for world’s best quality spirit is
a great testament to our work so I was really chuffed to have it endorsed
as the world’s best vodka.