Page 15 - Chase Case Study Final

Product Development

Chase recognised the potential for expanding his product base allowed
by the production base. To this end he started by introducing Apple

Vodka.

Apple Vodka: Oct 2009

The first vodka was made from organic cider apples with nothing added
to it and called Naked Chase.

“When we built the distillery in 2008 we wanted to make the
world’s finest gin and in order to make gin you need the best vodka
and redistill it with many wild botanicals. So we created a fine
English potato vodka but found that it was so complex in flavour

that it overpowered the delicate botanicals. So we had to start
again and made another vodka but this time out of the organic

cider apples grown on our farm in Herefordshire”.

The result was a pure clean spirit so fine and delicate that Chase
released it in its own right as ‘Naked Chase’, so called to reflect the

organic apples used and the traditional methods undertaken to produce
it.

Orange Vodka

Chase Vodka is taken and marinated with the finest Seville orange

marmalade in the copper pot still.

It is then distilled a fourth time with the vapours passing through fresh

orange peel, to create a complicated and totally natural orange
experience.

The initial batch of 1000 bottles proved to be so popular that Chase

decided to make his marmalade vodka a permanent addition to the
Chase portfolio.