Page 20 - Chase Case Study Final

Chase Returns to Snacks

Late 2016 also saw Chase return to the snack industry with the launch of
his own popcorn brand, Willy Chase’s Fit Corn, when it was rolled out to
independent retailers. His Fit Corn range comprises six flavours that is

being manufactured in a facility on his farm in Herefordshire. Flavors
include lightly salted, cider vinegar and salted honey

These air-popped products are targeted at consumers seeking a

healthier snack and will be priced from £0.99 ($1.41) for a 20 g bag.

US trends played a key role in inspiring the launch, Chase commented

that: "Crisps are almost disappearing off the shelves in fine foods shops
and are being replaced with popcorn".

Healthy eating trends were also a big factor. Chase believes that
"People are now taking popcorn seriously. People eat it at lunch and eat
it because they don’t want too many calories or too much saturated fat."

Moreover, "Most of popcorn in the UK is still fried, and a lot of the ones
that are air-popped use mass-made seasonings. Air popping makes a
big difference – reducing calories and saturated fats in the packet,

retaining the positive properties of the oil and protecting our
environment.”

Chase produces six popcorn flavours which he describes as:

Cacao & Coconut: ‘Made using my two favourite superfoods:
antioxidant rich cacao and cold pressed coconut oil’

Chase Smoky Bloody Mary: ‘Inspired by my perfect Bloody Mary:
Chase smoked vodka, fresh ground horseradish, and freshly squeezed

tomato juice’

Salted Honey: ‘My own honey made by the bees that pollinate the apple
orchard, perfectly balanced with a touch of sea salt’

Willy's Cider Vinegar: ‘Made using the mother of all natural remedies
(strands of proteins, enzymes and bacteria within Apple Cider Vinegar

renowned for having beneficial effects to health)’