Page 25 - Chase Case Study Final

fluids left behind from the distilling process) can be fermented into
biobutanol. I don’t see why we can’t do the same in Herefordshire.”

Possible future products range from apple brandy, to parsnip vodka, to
"home-grown" cosmetics made from distillation by-products. Added to

these are his ideas for green schemes, such as using silage to irrigate
the fields (which is happening now) and building a bio-digester to power
the distillery from potato peelings (which will be up and running next
year).

Chase attributes his success to his biggest stroke of luck – or judgement

– when he had the idea of turning rejected potatoes into upmarket crisps
just at the time when farm shops were taking off and customers had the
disposable income to pay extra for provenance. However, Chase also

commented on his distillery that if he had known it would be so hard to
get the business off the ground, he "wouldn't have done it. I would've set
up a little still [distillery] as a hobby."

Or maybe not!