Page 27 - Chase Case Study Final

Appendix 2

CHASE TIMELINE:

2004: In 2004 whilst travelling in the USA, looking for packaging
equipment his company Tyrrells Chips, Chase stumbled on a small
distillery making potato vodka and thought this would be a great
operation for his rejected potatoes.

2008. Chase, sells his potato chips business for an estimated £40m in
2008 to private equity firm Langholm Capital and began his distilling
business in the same year.

2008. Chase buys a 70-foot copper rectification column, the tallest in
Europe - costing £2million.

2010. In 2010 half of Chase’s turnover came from outside the UK as US
distribution through a deal with Pelican Brands will give the company

access to a market that accounts for around 60pc of all premium vodka
sales.

2010. The Chase Vodka brand, was named the world’s best vodka in 10
with a Double Gold Medal

2011. March 2011 - Chase Vodka – the only English potato vodka –
distributed through 280 Sainsbury’s outlets coming on the back of an
agreed deal with Waitrose to sell the product in all of its 230-plus stores,

up from 80 initially.

2011. William's Gin introduced

2011. Weak Pound helps exports

2012. Chase acquired Château Constantin, close to the village of
Lourmarin in the Provence-Alpes-Côte d’Azur region

2013. Williams Great British Gin went global when it was launched in the
World Duty Free at Gatwick airport.

2013. The first Chase wine batch arrived in the U.K. 2013.