Page 11 - Chase Case Study Final

Our main aim has always been to grow our own raw materials here on
the farm to produce the finest Vodka in world with pedigree. This award

is a fantastic recognition that we are doing just that and a reminder that
even a boutique business like ours can more than compete with larger
distillers from across the world by producing quality not quantity.”

The effect of the publicity surrounding the award was dramatic. Online

sales of the vodka were typically about 100 bottles a week (more were
sold through retailers). However, when the BBC covered the story,
Chase Distillery received 1,000 online orders in just one day.

"The award has really helped to build up the brand's profile, which is

vital,” said Chase. “You can have the best product in the world, but it
won't sell if the brand isn't strong."

Chase excels at giving his brands a strong identity and using his own
personality to sell to retailers. “When I started the crisp company, I didn't

spend any money on advertising," he said. "Instead it was just me and
what I knew was a great product visiting hundreds of little independent
stores. So essentially I was the brand, and I was friendly and

enthusiastic. Branding is everything. A brand is like a baby that grows
up, it develops a personality.”

Chase said: “It’s great to have Chase liqueurs endorsed as it’s not only

my opinion how good they are. It helps us to explain how good our
liqueurs are as it’s not only the fruit but our naturally sweet smooth
potato vodka that makes it.”