Page 123 - CL Armchair Case
P. 123

LEARNING OBJECTIVES


                   -  Appreciate the mechanism of ‘shorting’
                   -  Appreciate the role and function of the CEO in strategy
                       development



               OUTCOMES



                   -  Apply financial analysis to business scenarios
                   -  Produce a market assessment on fraud in the drugs industry
                   -  Appreciate the managerial attitudes to ethical practices
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