Page 170 - CL Armchair Case

Nurofen, Lemsip and Clarityn cost almost five times as

much as supermarket and chemists' own brands – despite

being exactly as effective at treating pain, hayfever and
colds.

Nurofen costs an average £2.01 for 16 tablets but Asda

and Tesco own brands cost as little as 30p – a difference of

567%. Both contain 200mg of ibuprofen and offer the

same pain relief

Reckitt Benckiser and their sales marketing team of

Nurofen have now discovered that the worlds general