Page 64 - Barclays Bank (B)
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diversified business. Diversification is the safest
                         place to be as a bank.”   Staley (10)


                 Barclays reduced its head count by 56,000, sold 22

                 businesses around the world and closed its retail banking

                 business across Africa and continental Europe, Staley

                 said.








                 So now:


                         “we can turn our full attention” to improving

                         shareholder returns. Returns on tangible equity will

                         be above 10 per cent by 2020.” Staley (10)


                 Moreover, Barclays' non-core risk-weighted assets (RWAs)

                 in 2018 were only £27bn, having been over £75bn at the

                 end of 2014 bn and 46.6bn by the end of 2015. (7)


                 Nevertheless, of greatest concern to investors was the

                 investment bank division’s anaemic profitability. It
                 returned 1.1 percent on equity in 2017, a tenth the level


                 at the U.K. retail unit and far below the 16.7 percent
                 return generated by the bank’s international credit card

                 business.


                 However, strategy seemed to be bearing fruit as the bank

                 earned fees of $352m in the year 2016/2017 from M&A

                 and capital markets, giving it a 9.1 per cent market share,

                 comfortably ahead of JPMorgan’s 7.8 per cent share and

                 Goldman Sachs’ 6.6 per cent. In 2016, Barclays had a
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