Page 29 - General Cases 1

Diagram 8

Diagram 7 shows the menu page for Mylan EpiPen (see

short cases at: and helps explain why visual presentation is

more impactful than the written word. Here, the EpiPen
product is shown as is the nuts representing allergies it

counteracts. In addition, it gives the brand logo and key

information on the company. Finally, it provides a menu list
of the elements making up the case study.

It should go without saying that as educational providers, if

we do not provide fresh case studies for module use we will
rapidly find that what we use has passed its sell-by date

(Diagram 6). Ensuring that this business based content -