Page 26 - General Cases 1

Diagram 7

It is crucial when developing business case studies to keep

in mind the audience e.g. Target Group Diagram 6 and its

dynamics when developing a business case study. There are
five areas which have to be considered (4):

- Level (undergraduate; postgraduate; post-experience etc.)

- complexity (stage of the course it is intended for -
introduction or final examination case.)

- currency (what is the shelf life of a case - one year or five

years?)
- target group (accountants; general business students or

behaviourists etc.)