Page 55 - PRAGMATIC STRATEGY
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Environment : here the term environment is taken to mean both the
external and internal environments
Strategic management essentially involves: strategic analysis, strategy development,
strategy implementation, appraisal and review, and strategic issues. These areas form the
basis of this strategy text.
Strategy
This Topic provides a first introduction to strategic management. It asks what strategic
management is, and provides an answer by examining different levels of management
decision.
Topic 2
will complete the introduction to strategic management by looking at some of the main
approaches to strategic management.
