Page 57 - PRAGMATIC STRATEGY
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"In Europe Nissan has achieved record
                                                               growth in recent years by providing
                                                               innovative, customer-focused models
                                                               like Qashqai and Juke that are designed,
                                                               developed and produced within the
                                                               region.

                                                               Nissan already produces more vehicles

                  in Europe than any other Asian manufacturer and the model announced today will
                  bring world-class quality and leading technology to our customers at the heart of
                  the European C-segment.

                  I would also like to thank the UK Government for its strong and sustained support
                  which allows us to continue making significant, long-term investment in our
                  Sunderland operation."

                  The £192 million investment in the production of the new Qashqai, hatchback will
                  result in production of 80,000 per year when the car begins rolling off the assembly
                  line in 2014 adding 225 new jobs to their existing labour force and 900 more at
                  component suppliers. This is in addition to Nissan's announcement earlier in 2012
                  that its concept car the "Invitation" will be built at the Sunderland plant through an
                  investment of £125 million and £9.3 million from the UK Government’s Regional
                  Growth Fund, resulting in the production of 100,000 cars per year starting in 2013.
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