Page 197 - The Case Lab Book

What would you do,
Why,

When and
How would you do it?

Written and Oral

Written

Report

Executive Summary
EXECUTIVE SUMMARY

This is a concisely written statement, usually less than one page and
placed at the front of the report.
It summarises the major points of the case and your solution.

It should describe the major issue, the proposed solution, and the

rationale supporting the solution.

Although first in the prepared presentation the executive summary is
often the last item to be addressed when undertaking a written

report.

Problem Statement
STATED PROBLEMS

Present the central issue(s) or major problem(s) in the case here.

Do not rehash the facts of the case; assume that anyone reading the

report is familiar with the case.

Problems may be viewed as potential opportunities