Page 220 - The Case Lab Book

Moreover, the amount of corruption, unethical practices, and fraud
occurring in the present business environment meant that it was not a
great leap to take and use actual reported situations e.g. Shkreli (a massive
drug price hike) and Nurofen (fraud and differential pricing), linking them to
theory and explore these examples alongside Phissons.

The objective was to provide vehicles which allowed students to explore
and evaluate corporate actions and decisions.

Step 2

Fleshing the idea out

Developing the idea is relatively simple. It may be that the initial idea
stemmed from the need to develop some theory or piece of theory to
highlight in class. For example, exploration of ethics. Providing a scenario
to the class will allow greater depth of analysis and learning to be
developed. Research will inevitably raise its head and recourse to
information generation will be called for e.g. searching the WEB or industry
publications as well as appropriate theory.

Step 3