Page 334 - The Case Lab Book

The Case Studies

The case studies used in this e-resource cover a variety of

situations and industries. Some are based on live research

whilst others are 'armchair' cases constructed to highlight an

element of theory or a given situation.

These case studies are supported with embedded theory,

questions and quizzes.

Case Study Focus

Every case study has commonality with every other case study.

But each case study normally has a specific focus which

subsumes it.

Ice Breaker Case – BCG case

Phissons

Nurofen

Turing Pharma

The Newsroom of the future

Charlie Bigham

RBS/ABN AMRO

Fake Ruby – Cooking the Books

Duff McKagan