Page 339 - The Case Lab Book

DIAGRAM 1: CASE STUDY FLOW CHART

Stream A: comprises
the choice and evolution of
case study development
Here, the traditional
business case study
methodology is pursued
and is a decision that will
impact on both the student
and the institution. On the
one hand it requires
resources, such as time-
table allowance, to develop
the case study and these
will be allocated by the
institution. On the other
hand, it impacts directly on
the student who will use it
and assess its efficacy.

The next step is the
construction of the
interactive case study. As
will be seen this draws on
greater institutional
resources than those of the
paper-based case study
such as video, scripting,
design and animation, hypertext linking, internet access, etc. but hopefully, as Bonk [Bonk,2004] would
support, provides a stronger more effective and enjoyable learning experience for the student.

Finally, the interactive case study has to be bedded in with the multimedia delivery system that provides
a matrix of pedagogic materials that support the interactive case study. This architecture is dynamic in
nature and is subject to an environment which is continuously turbulent. Its efficacy is to a great extent
conditional on the institution’s VLE and MLE [Lane-Maher and Ashar, 2001; Moskal and Dziuban, 2001;
Smith, 2001; Twigg 2004,].

Stream B: comprises case analysis which is essentially the case study teaching guides with their
concomitant analysis, teaching outlines, pedagogic relationships and recommendations for questions to be
asked [Taber, 2003].

The next step is case teaching which is specific to that case study and its setting. To a great extent this
is dependent upon the place in the course module the case study is to be used and the level at which it is
directed.

Finally, Blended Learning provides the delivery platform and the interface between student and pedagogy,
[Bennet et al, 2003; Bonk, 2004]. This essentially, creates a milieu for introducing a broader and more student
controlled pedagogic process.

(A) + (B) feed into the process of movement from Business Case Study Methodology to Business
Cases and the Interactive Pedagogic Process and each carries with it the potential for a stream of research
output [Gallagher, 2006].