Page 367 - The Case Lab Book
P. 367
Blackthorn
realised he
was firmly
on the
horns of a
dilemma. A
dilemma
which
challenged
the very
survival of the company. Moreover, where he had been trying to change the culture of
Phissons with a move away from the traditional transactional command-and control to a
more transformational one where the focus of attention was on work on culture where
people are brought with him, instilling pride in the mission of the enterprise, and
delivering benefits to the societies from which they interact.
"Our lives begin to end the day we become silent about things that matter."
Martin Luther King, Jr.
