Page 369 - The Case Lab Book
P. 369

Good people in

                                                                                     business facing a


                                                                                     moral dilemma still

                                                                                     need to explain,


                                                                                     articulate and defend

                                                                                     their actions to


                                                                                     themselves and

                                                                                     others. Especially for

                                                                                     situations where what


               is ethically defensible is not immediately obvious.






































               Moreover, some investors want nothing to do with a company that sells a product or


               service that's harmful or addictive.
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