Page 494 - The Case Lab Book

real organisations studied through our own research, consultancy, or
student placements. Any of these cases provides a framework into

which new information - about the scenario, the customers,
documents, links to relevant sites, or answers to questions that are
frequently asked in the course of teaching the case - can be inserted,

providing scope for continual development and enrichment.

1.Develop the company profile
2.Identify the company's internal strengths and weaknesses

3.Assess the external environment surrounding the company
4.Perform a SWOT analysis

5.Review the company strategies, level-wise
6.Analyze the company's structural-functional systems

Recommend with corrective measures

Introductory part: Briefly outline what the company does, how it

developed historically, what problems it is experiencing, and how you
are going to approach the issues in the case write-up.
2. Develop strategic-analyses: Use all possible tools and techniques of

internal and external analysis; requires the analyses of at least 6
components. Assess the company strengths and weaknesses by using

possible financial analyses.
3. Solutions and recommendations: Be comprehensive, make sure they
are in line with the previous analyses so that the recommendations fit

with the context.

1. Profit ratios: Gross profit margin, net profit margin, return on total
assets, net income, and return on stakeholders' equity.

2. Liquidity ratios: Current ratio, and quick ratio.
3. Activity ratios: inventory turnover, cost of goods sold, day's sales
outstanding, accounts receivable.