Page 496 - The Case Lab Book
P. 496

Step 3 - Identify the goals

               a.Identify critical statements by major parties (people, groups, the work
               unit, etc.).

               b.List all goals of the major parties that exist or can be reasonably
               inferred.


               Step 4 - Conduct the analysis

               a.Decide which ideas, models, and theories seem useful.
               b.Apply these conceptual tools to the situation.

               As new information is revealed, cycle back to sub-steps ‘a' and ‘b'.


               Step 5 - Make diagnosis

               a.Identify predicaments (goal inconsistencies).
               b.Identify problems (discrepancies between goals and performance).

               c.Prioritize predicaments/problems regarding timing, importance, etc.
               Step 6 - Do the action planning
               a.Specify and prioritize the criteria used to choose action alternatives.

               b.Discover or invent feasible action alternatives
               c.Examine the probable consequences of action alternatives.

               d.Select a course of action.
               e.Design the implementation plan of action.

               Create a plan for assessing the action results.


               • Read the case thoroughly

               • Define the central issue
               • Define the firm's goals

               • Identify the constraints to the problem
               • Identify all the relevant alternatives

               • Select the best alternative

               Develop an implementation plan
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