Page 500 - The Case Lab Book

• Is there is a hook (theme), an overriding issue that pulls all the parts
together? This can be a managerial issue or a decision that requires

attention
• The hook must be linked to the concept that are we are teaching.

• Identify the target audience

Identify the organisation

• Has the organization faced the issue that you propose to write?

• Identify the major protagonist
• Will the organization provide data?

• Will the organization provide permission for publication?

• Identify the sources of information

Introduction

• Set the general issue
• Highlight a concise but interesting picture of the main issues in the

case
• Bring out the context and the purpose of the case

• Introduce the principle protagonist

• Highlight objectives

Body

• Tell the total story - the start, background of the company, background
of the business environment

• Maintain a chronological order
• Detail the specific issues faced by the company