Page 503 - The Case Lab Book

In this part you tackle the problem of how to
present case materials. Typically, cases are

presented in a narrative format.
• Structuring in a narrative form

1. What does a narrative consist of?
It is a story of an event. It includes WHAT happened, WHO was

involved, WHY it happened and HOW it happened. Therefore in a

narrative style, the following are impotant:

a.Details of a specific setting
b.A list of actors with names and descriptions of personalities

c.A progressive disclosure of actions
d.The problems or issues that evolve the case

• How is narrative organized?
1. Chronologically

2. Order of importance
3. Start with and end, and tell the story through a series of

flashbacks

Step 3 Drafting

• What is the central idea of the case?
How should the central idea of the case should be supported? For
example : If I am talking about positioning of a product, I should

provide information about by current strategies of positing a product.

Step 4 Revising

This involves re - reading, evaluating, and making

changes to improve the written case. Considering