Page 505 - The Case Lab Book

 Set the general issue

 Highlight a concise but interesting picture of the main

issues in the case
 Bring out the context and the purpose of the case

 Introduce the principle protagonist

 Highlight objectives

BODY

 Tell the total story – the start, background of the company, background of
the business environment
 Maintain a chronological order
 Detail the specific issues faced by the company

 Bring out the different sides of the organization by quoting information
from the interviews
 The problems are generally not easy to resolve and have competing
alternatives

CONCLUSION

 Do not state the conclusion
 Leave questions for the readers