Page 588 - The Case Lab Book

‘Life is Local’

(Johnston Press Moto)

TEACHING GUIDE

This case study has been developed to be distributed to students through

PC, iPad, iPhone or other mobile devices. Its architecture is multimedia
based and designed for classroom and/or individual self-directed learning.

Please access the accompanying integrated electronic case study
and teaching guide

Case Usage

The case was developed and used with both under graduate and post
graduate students on Marketing, Strategy and Finance courses. It is a case
designed to be used as an examination or coursework case or to allow in-

class work to be carried out and discussion to be developed in general or
through specific role allocation.

LEARNING OBJECTIVES

- Appreciate the changes occurring in the industry
- Appreciate the role and function of advertising revenue and sales
circulation

OUTCOMES

- Apply financial analysis to business scenarios
- Produce a market assessment on newsprint future development
- Appreciate the managerial attitudes to industry change