Page 592 - The Case Lab Book

CASE RATIONALE

This case study The Newsroom of the Future is a teaching case providing
some help and interpretation of the information provided on each page for
the user to access immediately.

The newspaper industry is undergoing fundamental change which is
placing extreme pressure on their existing business model. How they
respond to this pressure is critical to their survival.

So trying to make an under-resourced, cash-starved Scottish newspaper
stand out from all of the others, and compete against their editorial
budgets, is an impossible task.

But what many folk must wonder is this: how do you produce top-class
editorial and expect to attract an audience, either in print or digital, when
you’ve got rid of so many journalists, the very people who can originate
distinctive material?

INTRODUCTION

1: As the number of journalists get cut, the quality of newspaper
content drops. It had been suggested that one should have a
look your local printed JP paper to see how poor they are.

Furthermore, digital revenue isn't the saviour it was thought to
be.

2: Consolidation may well have been seen as the saving grace but
share price had fallen at JP. In May 2015 they were £1.59 by
April 2016 they were £0.41p per share.