Page 628 - The Case Lab Book

Charlie Bigham

THE FUTURE of the READY MEAL

Charlie Bighams Case Guide

This case study has been developed to be distributed to students through
PC, iPad, iPhone or other mobile devices. Its architecture is multimedia
based and designed for classroom and/or individual self-directed learning.

Please access the accompanying integrated electronic case study
and teaching guide

The password to enter the system is: imp

Case Usage

The case was developed and used with both under graduate and post

graduate students (preferably at the beginning of the course). It is a case
designed to allow in-class work to be carried out and discussion to be
developed in general or through specific role allocation.

LEARNING OBJECTIVES

Appreciate the start-up idea and its prosecution by the entrepreneur
Appreciate the role and function of finance

OUTCOMES

- Apply financial ratio analysis to business accounts
- Produce a market assessment on business products
- Appreciate the managerial attributes of company leaders