Page 631 - The Case Lab Book
P. 631
The Case Study
“Food is a wonderful thing; you eat for pleasure more than because you
have to in this country, and it's great to be around two or more people
sharing and tasting together. “
Charlie Bigham
Questions
1; Critically assess Charlie Bighams’ business idea and the potential it
has for sustained success.
2: Evaluate Environmental Scanning at Charlie Bighams in light of the
horsemeat scandal.
