Page 643 - The Case Lab Book
P. 643
Theory Hints
In the theory hints given under the case study section to the students
guidance is given to set them on a productive analysis process e.g
Question:
How effective is Charlie Bigham's distribution?
Answer:
Charlie Bigham's distribute through Waitrose, Sainsburys etc. Perhaps fine
for embryonic/growth stage but questionable for mature stage.
Question:
How can Charlie Bigham's change the situation to grow the business?
Answer:
