Page 644 - The Case Lab Book

ASDA, Morrison's and Tesco may be seen as potential outlets but would
need a rethinking of relationship strategy.

Likewise, the export market must be examined in a more comprehensive
and balanced way. The product may not travel but the concept will.

Charlie Bigham successfully moved out of the start-up stage of
development and is well into the growth stage.

Food Preparation

Charlie Bighams operates in a niche segment of the market but is one of
the market leaders in this segment.

These theory hints are a precursor to the development of more in-depth
analysis based on the development of diagnostic tools and their
application.