Page 37 - Fisherman's Friend Teaching Note
P. 37
Given the size of LOF and the markets it enters it would
not be unreasonable to assume that its structure would
be one of professional, international management. But
this is not the case. Core business activities are handled
within the family (see Diagram 8).
LOF (expected)
The business is international
in terms of its markets but
LOF (actual) there is a dichotomy
between LOF’s management
management control – position and that of its
functional in nature business size and position
Diagram 8
What the Lofthouse family don’t know or do not have
sufficient skills in they bring in professional management
but not at the expense of operational and strategic
control.
