Page 4 - Hazels Dilemma CS

Business Concept

Hazel began to flesh out the
idea on the rabbit farm. She

knew that she needed to get
as much information as
possible on the business of

rabbit production and its
marketing and sales.

Her first step was to access
the WEB and gather as much

information as she could
She soon found that she
needed to consider a PESTL

analysis as a means of getting

a handle on the factors of the
external environment that

impacted on the industry