Page 8 - Hazels Dilemma CS

Business Growth

Having done a quick
PEST and SWOT Hazel

began to believe that
there was an
opportunity in the

market for the
development of rabbit

products. Moreover, she
believed that the timing
was correct to launch

and grow such a
business. In a sense she
thought she was looking

at two separate
businesses, fur and

meat, based on the one

source - rabbits.

She had confidence that

she had the skills to manage such a business and what she

lacked she could buy in.

The markets and products exist so it seemed to Hazel that it

was the desire to develop both of these that mattered.