Page 3 - Charlie Bigham CS
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The future of the ready meal
Fastest Growing Ready Meal Brand
Case Study
“I don't like to think of what we do as ready meals
actually – I wanted to make great food without any of
the crap in it which you can cook quickly. I love
cooking from scratch, like a lot of people, but I'm
busy, like a lot of people.
Food is a wonderful thing; you eat for pleasure more
than because you have to in this country, and it's
great to be around two or more people sharing and
tasting together. “
Charlie Bigham
“There is hardly anything in the world that some man cannot make a little
worse, cannot make a little cheaper and the people who consider price
only are this man’s lawful prey.”
John Ruskin (1819-1900)
