Page 175 - sustainable tourism-- Dr.Aya

traveler.‖ Hence sustainable tourism marketing

must aim at developing tourism messages that

are realistic, pragmatic and inspiring, not just

for the already informed (engaged) consumer

but for a wider range of tourists. Wherli et al.

(2013) affirm this idea and suggest that

sustainable tourism marketing has be to done

through ―emotional or rational message design

and visual elements‖ since they influence the

booking choices of consumers.

These messages must be widely promoted to

ensure higher reach because formation of

appropriate consumer beliefs is also dependent

on the credibility of the sources from where

consumers gather info.

6/ ENGAGING CUSTOMERS ON

SUSTAINABILITY:

6/1 WHAT CAN MARKETERS DO?

This is indeed factual yet engaging consumers

towards sustainable tourism remains a

challenge for hospitality marketers. Marketers

can use various elements singularly or in

combination from the Sustainable Tourism

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