Page 53 - sustainable tourism-- Dr.Aya

Forum meeting in Lucerne took up this theme

and challenged the hotel industry to form an

Internet of energy through turning their hotels

into micro-power generators (World Tourism

Forum, 2015). The paper by Coles et al (2014)

also addressed this theme by suggesting a

paradigmatic shift away from encouraging

hoteliers to consider how to save energy, and

instead to how they might generate energy.

Bringing such ideas into the organization was

the focus of the paper by Pace (2015), which

considered the capabilities of accommodation

businesses to adopt and to learn about new

technologies and opportunities. Increasing

their ‗absorptive capacity‘ was a function of

many aspects, and not a problem contained to

small tourism businesses, but her study of

tourism businesses in Malta showed the

challenges, and importance of this kind of

business being able to learn about the

opportunities available and suggested a change

in policies from only focusing on generating

technology, to considering how companies are

able to incorporate these developments.

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