Page 54 - sustainable tourism-- Dr.Aya

Following Rifkin‘s thinking of an internet of

energy, the original internet of ideas shows the

importance of everyone having the capacity to

participate in the sharing of ideas, and then

receiving the benefits of having done so. The

papers in this section reflected this need for

everyone to be involved with addressing

sustainability, and the importance of business,

consumers and destinations co-working to

promote greater sustainability. Business is too

large a constituent of modern society to leave

out of the discussion for sustainability, and

this SV highlighted some of the ways in which

their contribution can be made more effective,

synergistic and sustainable. What is the

potential for demand-led change? This line of

thinking dominated the early stages of

research into sustainable tourism, but there

was very little evidence that it has yielded any

progress. Indeed, arguably nowhere is the

disconnect between volume of academic

research and changed practice as extreme as

here. On the supply side, SMEs numerically

represent the vast majority of tourism

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