Page 192 - sustainable tourism-- Dr.Aya

demonstrate all the three core forms of tour-

ism highlighted in the context of developing

countries like ecotourism, beach tourism and

heritage/cultural tourism. This is a strong

incentive in itself and requires conservation of

tourism destinations. There are a number of

players involved in the management of

tourism destination—be it government or

private players. Sustainable measures require

to be adopted across all the players to ensure

its successful implementation as no single

stakeholder fully controls the planning and

development of sustainable tourism.

Marketing a place requires all the stakeholders

to work strategically towards the planning,

development of place competitiveness and

marketing and promotion of the same to the

target market. All the stakeholders need to be

involved in the sustainable management of the

destination and work as environmental

protectors while accommodating the welfare

and interest of the other stakeholders and the

environment.

Countries need to challenge the GDP (Gross

Domestic Product) model to measure the

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