Page 67 - sustainable tourism-- Dr.Aya

 assessment of marketing and product

perception by potential buyers;

 Developing a vision, mission and

framework marketing plan activities for the

duration of the strategy;

 developing a common brand of region;

 Developing tools to evaluate progress

in implementing the strategy.

As sustainability is considered in 3 contexts:

economical, environmental and socio-cultural

it is necessary to divide aims of sustainable

tourism also in those 3 aspects.

1 Economical aspects of sustainable tourism:

a) Economic profitability

Ensuring the viability and competitiveness of

regions and businesses to achieve long-term

viability;

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