Page 63 - sustainable tourism-- Dr.Aya
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together. And finally, from the various studies

                                    included  in  this  SV,  the  experiences  of


                                    sustainable tourism  must  be contrasted to the

                                    actual  impacts  on  the  environment  and  the


                                    communities; sustainable tourism practices do

                                    not  necessarily  transform  into  immediately


                                    observable  results  or  dramatic  tourism

                                    experiences.         Communicating            sustainable


                                    impacts  to  tourists  and  community  deserve

                                    more attention.





                                    9/        Principles             of        sustainable

                                    development in tourism enterprises:



                                    The  principles  of  sustainable  development  in

                                    tourism enterprises is applied relatively rare. It

                                    is due to the fact that tourism businesses in the


                                    economic  calculation  do  not  include  (or

                                    include to a limited extent) the social costs and


                                    costs  related  to  environmental  protection.  In

                                    practice, the most common solutions are those


                                    that  are  inexpensive  (printing  booklets,

                                    marking the site, etc.) helping to reduce costs

                                    (energy saving in hotels, recycling), allow for


                                    better  positioning  of  the  brand  companies  to






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