Page 61 - sustainable tourism-- Dr.Aya

Mihalic (2014) argued that translation of the

belief in sustainability into responsibility in

practice is a process that has to be managed. A

holistic understanding of sustainable tourism

entails bringing the economic, environmental

and the social cultural dimensions together.

This also entails creating awareness, setting an

agenda and putting responsible behavior into

action. Corporate social responsibility is

gathering momentum in the business world; its

success is evolving partly from

simultaneously, addressing the multi-

dimensional aspects of being responsible.

Sustainable tourism can then also gain

currency.

In these five articles that focus on the cultural

dimensions in sustainability tourism, people

and their behavior, practices and values are

central in promoting sustainable tourism.

Sustainable tourism can serve as a totem pole

to drive the different stakeholders together but

only on the condition that the values and the

messages are focused and salient for the

different stakeholders. Tourism is a

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