Page 60 - sustainable tourism-- Dr.Aya

prefer to live in their own home countries in

the current climate.

Moving from the far North to the far South,

the paper by Vila et al. (2014) looked at links

among tourists, the tourism industry and

wildlife in the Antarctic ecosystems. By

focusing on communicative initiatives of tour

operators and on tourist perceptions, the study

used qualitative methodologies that combined

management and biology perspectives to

investigate the ‗ambassadorship‘ role of both.

Playing the supportive and advocative role of

ambassador is an interesting and evolving

dimension of tourism. Ambiguities in how

these stakeholders see ecological practices in

Antarctic tourism remain, and their actions do

not necessarily work towards the preservation

of the ecosystems. The authors recommended

that more concerted actions from policy

makers and from industry on behalf of

protecting the Antarctica are urgently needed.

This is a wake-up call that brings hope to the

situation.

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