Page 55 - sustainable tourism-- Dr.Aya

businesses. In addition, there are easy, initial

changes to their practices that can be made and

in so doing result in significant sustainability

improvements. How to reach this group and to

help to empower them to overcome their

capacity shortages of time, knowledge and

capital is key to unlocking their potential

improvements.

8/ Cultural responses and

sustainability in tourism:

As stated previously, sustainable tourism

involves people‘s actions, values, practices

and beliefs. On one hand, tourism practices

have evolved, as travelers learn how to be

guests. Many of them want to have engaging

experiences, and to be respectful to their hosts.

Tourists should not impose on local societies

and cultures.

On the other hand, the position that a host

society can remain unaffected by tourism is no

longer tenable. Tourism is part of social and

cultural change in a destination. In some

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