Page 52 - sustainable tourism-- Dr.Aya
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Byrnes et al (2015) documented the basic level

                                    of  environmental  actions  of  boat  owners  in


                                    environmentally  sensitive  locations.  While

                                    their research showed there was no significant


                                    difference across different types  of operators,

                                    the      research       revealed        that      valuable


                                    improvements could be achieved without great

                                    expense or difficulty.





                                    Coles et al (2014) identified a need for greater

                                    energy literacy amongst small business owners


                                    in their survey. Such a lack of understanding

                                    underscored  the  importance  of  empowering

                                    the supply and demand sides with knowledge,


                                    which will allow empower all stakeholders to

                                    design  and  implement  solution  approaches,


                                    which           will         deliver          sustainable

                                    benefits.




                                    Reflecting  upon  the  wider  lack  of  scientific


                                    and  sustainability  literacy  of  consumers,  the

                                    business  owners  in  the  papers  by  Coles  et  al


                                    (2014)  were  unable  to  understand  which

                                    practices  were  more  beneficial  to  undertake.


                                    Jeremy Rifkin at the biennial World Tourism



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