Page 48 - sustainable tourism-- Dr.Aya

the objective to create ‗frictionless travel‘ that

can facilitate the movement of two billion

travellers (World Economic Forum, 2015).

The United Nations World Tourism

Organization also anticipates the growth of

international tourism to two billion arrivals

and calls for an increase in connectivity and

the push for further reduction in visa

requirements in order to facilitate travel

(United Nations World Tourism Organization,

2015).

Yet, despite the expansionism, the UNWTO,

WTTC and WEF also have sustainability as

significant programs of work within their

headline objectives. Cynics will question the

extent to which this is green-washing and

doubt the sincerity with which sustainability is

pursued in comparison with seeking further

economic returns. Given the strong coupling

that remains between growth and impacts, one

might even question the compatibility of

having growth and sustainability as parallel

programmes of work for travel and tourism.

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