Page 43 - sustainable tourism-- Dr.Aya

Anthropologists traditionally understand the

emergence of cultural values, norms and

practices within the situations, circumstances

and conditions of the society. Humans form

different communities and cultures to find

ways of managing their specific and

immediate surroundings and environments. In

this context, tourism has the potential to

contribute to this transformative change by

influencing how people around the world think

about the Earth as a global community.

However, evidence shows that tourism is not

always making a positive contribution to

society. To achieve transformative change,

academia is well-placed to assist with the

development in human capacity achieved

through education.

Graduates with interests in tasks with high

social relevance, have high demands for

critical thinking and reflexivity, which further

drives the development of educational

programs dedicated to studying the conditions

for adopting sustainable tourism practices

(Bramwell and Lane, 2014) along with

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