Page 38 - sustainable tourism-- Dr.Aya

and acceptability that can be beneficial for

tourism research, but also raise the bar in

terms of research ambitions. No desirable

change in the tourism system is viable in

isolation from wider societal transformations

and creative sustainable models must adapt to

new challenges. Recent phenomena such as

climate change, a hypermobile society, and

new models of relationships through social

media (Budeanu, 2013) and the shared

economy (Dredge and Gyimóthy, 2015), add

new layers of complexity to tourism research

and practice. The influence of societal

phenomena is not new to this sector, but the

impetuous pace of recent social and

technological developments does add a sense

of urgency in developing and applying long-

term solutions. In this context, sustainability

becomes a fluid and adaptable concept that

covers multi-level transformations and

challenges.

A number of recent discussions of tourism and

sustainability have focused on the problems,

gaps and deficiencies in tourism practice and

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